Home Youth empowerment Coca-Cola launches a new African sustainability platform, Jamii

Coca-Cola launches a new African sustainability platform, Jamii


Soft drink giant Coca-Cola, through its Africa Operating Unit (AOU), on Thursday launched its new Africa-focused sustainability platform called Jamii.

The launch of Jamii represents its regional Environmental, Social and Governance (ESG) strategy, which is anchored on plans for water conservation, waste management and the economic empowerment of women and youth.

“Whether it’s giving people access to clean water, creating economic opportunity for those who need it most, or reducing the impact of our operations on the environment, we We are committed to making a difference,” said Bruno, President of The Coca-Cola Company for Africa. Pietracci said in a statement.

“It’s a complete overhaul of what we’ve done, but a lot of it is built on the capabilities and the accomplishments, the success that we’ve had in the past,” the VP of Business said. public relations, communication and sustainability, Patricia Obozuwa.

Water conservation

With water being the lifeline of the global beverage brand, it has become imperative for it to find ways to preserve this natural resource. This is particularly necessary on the African continent, which is a water-scarce continent.

Aware of the important role that water plays for its activity and for the development of the continent, the group’s AOU division is committed to replenishing 100% of the volume of water it uses to make its drinks.

To date, the group said that together with its partners Coca-Cola Africa, the Coca-Cola Foundation and others, it has provided sustainable access to clean water to more than six million people through its initiative. Replenish Africa.

To build on this success, the company seeks to continue to find more efficient methods of using water, such as recycling or reusing water in markets where its technologies allow it, in order to ensure more sustainable growth. He further pledged to preserve natural water resources on the continent and improve access to water for his supporting communities.

“Conserving the natural water resources that we and the communities we serve use is also very important to Africa’s security, so we are accelerating our efforts within the framework of the conservation of natural water resources,” said Director of Program Implementation and Partnership Management. said Dorcas Onyango.

Vision 2030

The second core strategy of the company’s sustainability plan focuses on creating a waste-free world. Coca-Cola is committed to not only using 50% recycled materials in its packaging, but also to collecting and recycling the equivalent of 100% of bottles or cans sold by 2030.

“Obviously the world has a packaging problem and being the largest beverage company in the world, we have a responsibility to help solve it,” Obozuwa said.

Economic emancipation

Geared towards creating an inclusive economy, Jamii will focus on catalyzing job creation by supporting women and youth in entrepreneurship.

“It has been proven that women are the key to the success and development of any society, so if we don’t help women earn a living through their skills, we are doing a disservice to the progress we could do in Africa where economic inclusion is concerned,” Obozuwa said.

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“Over the years, we have worked with over 2.5 million people in Africa to ensure they have economic opportunities. We will also extend this effort to our young people, they are the future of this continent and for us as a company, the future of our business as well,” Onyango added.

Pepsi on a similar route

Coca-Cola’s biggest competitor, PepsiCo – owner of Pepsi, Lays and Doritos – has also taken a strong stance on sustainability, as have many other big companies. In September 2021, the Coca-Cola rival launched its Pep+ (Pep Positive) sustainable transformation plan aimed at creating growth and value within planetary-friendly limits.

Pep+’s sustainable development strategy is anchored on three positive objectives such as:

  • Create a positive agricultural environment focused on spreading regenerative agricultural practices and reinvesting in farming communities.
  • Building an inclusive value chain by achieving net zero emissions by 2040, net positive water by 2030 – which involves using less than 11 billion liters of water per year – and introducing more sustainable packaging in its value chain.
  • To inspire people across brands to make better eco-friendly choices by incorporating a diverse selection of ingredients into new and existing products.

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