Home Outdoor education Fast 15: Beckie Irvin – Let’s Talk Business and Politics

Fast 15: Beckie Irvin – Let’s Talk Business and Politics


When Beckie Irvin is passionate about something, she wants to share it with everyone. This includes outdoor education. “It’s what founded my career and my passions,” she said.

Irvin became interested in outdoor pursuits, including mountain biking, rock climbing and kayaking, during a leadership development program at Texas Tech University’s Outdoor Pursuit Center.

A native of Hico, Texas, Irvin graduated from Texas Tech in 2017 with a degree in agricultural and applied economics.

Because of the climbing opportunities in northwest Arkansas, she came to the University of Arkansas for her Master of Education in Recreation and Sport Management, which she completed in 2019.

His teacher, Dr. Sarah Stokowski, influenced Irvin’s approach to marketing by emphasizing the intersection between social issues and marketing. Stokowski taught that “marketing, especially sports marketing, can be a tool to change the world” by giving athletes the platform to tell their personal stories.

Irvin’s dissertation was titled “The Women’s Perspective and Barriers to Entry to Mountain Biking.” After graduating, she co-founded the Grit MTB Festival for “trans people, women, non-binary people and all women cyclists” to give women and the gender community access to mountain biking and on an outdoor adventure. With a $260,000 grant from the Walmart Foundation, she hired staff, including an executive director, and founded the nonprofit All Bikes Welcome. Irvin is Chairman of the Board.

Irvin joined 4Media Group as Head of Social Media Marketing in February 2021. She was responsible for $580,000 in social, digital and influencer campaigns. Eager to get back into outdoor tourism, she joined GoCamp in April as Marketing Manager. GoCamp is an Airbnb-inspired peer-to-peer platform where van owners can rent out their motorhomes.

Motivated by peer recognition and more of a doer, Irvin learned “that overthinking can be your enemy in startups.”

Irvin’s five-year goal is to lead a team as chief marketing officer. However, she thinks her primary focus is “intentional communication”, whether she’s mentoring or communicating with superiors or creating public records, Irvin wants to be intentional.