First Bank of Nigeria Limited, Nigeria’s leading and leading financial services provider, has once again reinforced its commitment to youth empowerment and entrepreneurship by sponsoring the ‘First Class Material’ docuseries of Linda Ikeji TV’s stables
Arguably Nigeria’s most valuable banking brand, FirstBank continues to boast of being the bank of many firsts. First Class Material is a docu-series designed to celebrate Nigerians who excel in various fields of endeavor, whether they are academics or not. It is a program that aims to chronicle the successes of Nigerians who are distinct and exemplary in their accomplishments and, above all, a testament to the greatness of the West African country. These docuseries aim to make education, vocational training and skills training trendy, attractive and fashionable for the human capital of the nation by celebrating and rewarding innovators and pioneers in various sectors. First Class Material is a celebration of Nigerian notable firsts that highlight what FirstBank stands for. The essence of the program is to have many more people informed and encouraged by successes, thus making these exploits emulate in their chosen endeavors.
First Class Material aims to change the narrative about Nigeria and Nigerians by highlighting the great work Nigerians do in different fields including academics, technology, arts, music, entrepreneurship and many more. others. It also aims to inspire others to aspire to excellence and to view hard work, legitimate work and diligence as something rewarding and worthy of emulation. FirstBank was the official sponsor of the first edition of First Class Material from Linda Ikeji TV and based on its success, the Bank is now also sponsoring Season 2 which will start in the 3rd week of August.
This innovative partnership would allow viewers to be exposed to Nigerians around the world who have carved out a niche for themselves by being exemplary and influential in their chosen endeavors and career path. Success stories of notable firsts and trailblazers would be featured prominently, with viewers encouraged to push boundaries and leave nothing to be desired to make their dreams come true. Like the first season, which featured outstanding personalities, the coming season promises to share truly inspiring stories of great exploits and achievements from some of the most humble Nigerians across the country and around the world. The goal of FirstBank is to inspire young people and encourage them to make informed choices, essential to secure their future while having an impact on humanity and society as a whole.
FirstBank, historically, has had various interventions in promoting thought leadership and promoting initiatives that will stimulate the advancement of skills acquisition and capacity building for Nigerian youth to prepare them for a bright future. . The Bank’s sponsorship of the Program goes hand in hand with the bank’s lofty goals which include building and instilling values in its clients. FirstBank’s core values of people, passion and partnership are very much in line with First Material’s vision of training young people to be the leaders of tomorrow. With over 127 years of continuous banking operations, First Bank of Nigeria Limited (FirstBank) stands in this regard not only as a true financial powerhouse, but also as a life enabler, helping Nigerians to live better and to make their dreams come true.
Besides the First Class Material initiative and in pursuit of the Bank’s long-term commitment to promote youth development, professional excellence and education, FirstBank has also actively supported in the past and currently various activities and initiatives in the youth segment. The bank is partnering with Eventful Nigeria Ltd for Fashion Souk, a platform that creates an opportunity for fashion industry players to exhibit and sell their products to the thousands of event attendees. The bank, also with the aim of ensuring the sustainability of the industry, recently introduced fashion design loans specifically designed to provide financial support to participants in the textile industry.
Through its First @ arts initiative, FirstBank consolidates all of its efforts in the arts, supporting the entire creative arts value chain, providing much needed financial and advisory support, showcasing and facilitating the successes of industry and allowing clients to explore and access the multitude of opportunities that the creative industry has to offer.
The achievement of these and many other goals has been implemented through strategic partnerships with organizations such as the British Council, Duke of Shomolu Productions, Live Theater Lagos, Freedom Park, Terra Kulture and the State Government of Cross Rivers (Calabar Festival), among others.
With the sponsorship of similar socio-cultural initiatives in the creative arts industry such as Moremi, Makaliki, the stage drama Oba Esugbayi, October 1 (a film), the Calabar Festival and the recently concluded, The Voice Nigeria (Season 3), the Bank remains exemplary in exposing young people to a wide range of opportunities that are integral to achieving their dreams, as they contribute to the continued socio-economic development of their immediate environment and the country as a whole.
Indeed, FirstBank remains a noble brand close to the hearts of young people and the deliberate efforts of the bank have indeed been a catalyst for the socio-economic growth of young Nigerians and the nation as a whole.