Home Youth empowerment Mission Youth transforms J&K youth into ambassadors for socio-economic growth through empowerment

Mission Youth transforms J&K youth into ambassadors for socio-economic growth through empowerment


The government of Jammu and Kashmir has launched a groundbreaking Mission Youth initiative with the aim of acting as a channel for the aspirations and concerns of J&K youth.

The mission aims to provide a platform for an unprecedented transformation of young people into ambassadors of hope, peace and socio-economic growth through systematic interventions in various fields.

The mission emphasizes all individuals between the ages of 15 and 25 with a dual purpose: to effectively support and encourage young people to realize their potential and aspirations while addressing their needs and concerns and to effectively encourage young people to shape their future. according to their aspirations.

The program was designed with the goal of positively engaging J&K youth through a multi-pronged strategy involving all necessary systematic interventions.

Thus, the organization plans to induce a sieve of demand-driven interventions for inclusive youth development, which includes livelihood provision, skills development, education, counseling and rehabilitation, sports and recreation, etc.

For holistic and pragmatic youth engagement and empowerment at J&K on a sustainable basis, Mission Youth envisions the establishment of purpose-built youth centers with the state-of-the-art architecture in all 20 districts of Jammu and Kashmir, primarily designed to present a safe environment attractive to young people with manifestation of hope, safety and aspirations of young people.

MUMKIN Programme: Under the umbrella of Mission Youth, Mumkin Program is one of the major programs of the J&K government with the aim of helping young people in Jammu and Kashmir establish a sustainable livelihood in the transport sector by providing financial assistance for the acquisition of new small utility vehicles.

The applicant has complete freedom to choose any small utility vehicle of any approved model/make of their choice. Small commercial vehicles include taxis, mini-buses, light commercial vehicles, tempos and any other mode of transport of the same nature under public carrier authorization. The program is implemented by Mission Youth, J&K through district-level committees formed for this purpose.

The program banking partner must extend the loan facility up to 100% of the on-road price of the vehicle to be purchased under the program. Mission Youth will provide an amount of Rs 80,000 or 10% of the on-road price of the vehicle as an initial grant for the beneficiary’s loan amount under the scheme.

The vehicle manufacturer must also provide an initial special discount, at least equal to the grant amount provided by Mission Youth to the recipient’s loan account.

TEJASWINI (THE RADIANT) is another program aimed at empowering and inspiring women to generate income for activities in manufacturing, services, trade, small businesses, etc. Its main objective is to facilitate flexible financing for the creation of new units/enterprises or for expansion/modernization. of existing units or for the acquisition of fixed assets (plants and machinery, equipment, furniture and fixtures).

Under this scheme, eligible prospective women entrepreneurs are facilitated to avail financial assistance under J&K Bank Mudra Loan up to 5 lakh.

The banking partners of the program provide a loan facility up to 100% of the project cost under the program, where Mission jeunesse provides an amount of Rs 50,000 or 10% of the project cost under the program.

The activities covered by Tejaswini are canteen and restraint, crèche, cyber café, beauty parlour, nursery, laundry and dry cleaning, mobile repair, photocopy center, training institute , the fitness center, the yoga center or any other lucrative business.

To support the masses, new government livelihood programs aim to provide easy loans and grants to unemployed young people interested in starting a business. The fundamental objective of Mission Jeunesse is to provide opportunities for unemployed young people by enabling them to access paid self-employment and skilled salaried employment opportunities, which translates into a significant improvement in their livelihoods on a sustainable basis, through the creation of strong grassroots institutions for young people.

In seeking to realize this vision for the future of J&K youth, the following core values ​​are the driving force behind all Mission Youth actions: Respect, Recognition, Sustained Support and Solidarity. While Mission Jeunesse principles for values ​​release include responsiveness, access, participation, inclusion, diversity, empowerment and equality.

Youth clubs:

The Youth Mission empowers young people to act as an important actor in good participatory governance and in this regard, 4239 youth clubs have been formed in Mission mode through J&K to mark the International Youth Day 2021 .

These youth clubs are committed volunteers, who will have the opportunity to take on real challenges and bring about significant changes in society.

The opening of youth clubs is another golden chapter in the history of J&K with the establishment of the 4239 youth clubs under Mission Youth in record time, the J&K government has taken a step forward to make youth a partner in UT’s governance process and development. .

Youth database and interactive digital platform:

The initiative aims to fill the gaps in official statistics regarding J&K’s youth. The initiative will result in the creation of a repository of consistent and reliable youth statistics needed for short- and long-term planning and implementation of youth engagement and empowerment programs.

The initiative will also facilitate the establishment of direct communication links with young people for greater engagement. The main activities to be undertaken under this initiative are detailed below.

Develop a database targeted at the young population; capture around 75 critical contours of the youth population ranging from demographics to psycho-social interactions; an effective information dissemination mechanism; provide all youth-related services through a digital platform; promote the concept of “digital India”; design region-specific, gender- and age-specific engagement programs for youth; formation of youth groups for the permanent updating of dates and the recording of accomplished young people as icons of youth.

Program of the network of tourist villages:

Apart from these programs, the J&K administration headed by Lt. Governor, Shri Manoj Sinha, had launched the “Tourist Village Network” under Mission Youth to give new impetus to the tourism industry.

Under this initiative, more than 75 UT villages would promote tourism and provide sustainable employment for local youth in these areas.

The initiative aims to transform 75 villages in Jammu and Kashmir known for their historical and scenic beauty and cultural significance into tourist villages.

The youth-led sustainable tourism initiative will strengthen the rural economy and community entrepreneurship, empower youth and women by providing direct and indirect employment opportunities.