Home Youth empowerment OPPO celebrates its 18th anniversary, building the future of smart life with inspiration ahead

OPPO celebrates its 18th anniversary, building the future of smart life with inspiration ahead


Global technology company OPPO celebrated its 18th anniversary on September 17.

Since its inception in 2004, OPPO has remained committed to its user-centric approach to technology while continuing to push the boundaries of technological innovation. From its beginnings as a consumer electronics company, OPPO has grown into a full-service technology company that provides global users with software, hardware and integrated service solutions, leading the development of smart devices and services. in markets around the world.

Whether innovating in quality on its first audio players and feature phones, achieving breakthroughs in flash charging technology and new smartphone form factors, or developing cutting-edge innovations with the MariSilicon NPU X, OPPO has always sought to discover the inspiration to come. elevate the technology industry and create a better future through its continuous innovation.

Today, OPPO is the fourth-largest smartphone brand in the world, serving customers in more than 60 countries and regions in Europe, Asia-Pacific, Latin America, the Middle East and Africa, and servicing strategic partnerships with more than 80 telecommunications operators worldwide.

To celebrate its 18th anniversary, OPPO launched a series of new online and offline services and activities to strengthen its connection with users and improve their user experience:

OPPO Global Community

The OPPO Global Community (community.oppo.com) will be officially launched tomorrow. The community was created to provide an inclusive and open ecosystem for all OPPO users to engage, interact and share with OPPO and each other for the long term. The Community will also serve as a hub for a number of different programs. These include the OPPO Product Ambassador program, which will offer users the opportunity to experience OPPO’s latest products and innovations before anyone else; the O-Chat open forum, where users around the world can freely discuss OPPO products and technologies; and OPPO Lifesetter, which invites users to share their own life stories to help inspire others.

Thanks to the OPPO global community, OPPO users and technology enthusiasts will enjoy more intuitive and convenient access to information and updates on OPPO and OPPO activities, as well as a channel in-depth communication with OPPO technical experts about their experiences and knowledge. , OPPO products and services. The community will also provide OPPO with a more efficient channel to communicate directly with users, receive practical feedback on products and services, and better understand the needs of users around the world.

OPPO Inspirational Service Week

OPPO Service Center operates more than 2,500 service locations around the world, each committed to providing high-quality expertise and trusted services to customers so that every OPPO user can enjoy all the benefits of technologies and OPPO products. From the 10th to the 12th of every month, OPPO offers exclusive benefits under OPPO Service Day at over 900 service centers in 24 countries and regions. Offers include discounts on repair services, free disinfection services, and more.

From September 10 to 17 this year, OPPO Service Day was transformed into OPPO Inspirational Service Week at more than 320 service centers in 21 countries and regions in Asia, the Middle East and Africa. During OPPO Inspiring Service Week, visitors to OPPO Service Centers will be able to enjoy discounts on smartphone repair products and accessories, as well as free labor costs, free protective films, free software upgrades and free maintenance. Centers’ service hours will also be extended, and some centers will even offer local specialty drinks to customers, providing more convenient, comprehensive and thoughtful services.

In addition to the OPPO Global Community and OPPO Inspirational Service Week, OPPO also released a series of documentaries telling the story of employees as well as OPPO’s growth from their own perspective.

In a documentary, Saritha Bandaru, Senior Camera Innovation Engineer at OPPO India R&D, explains how she identified local user needs from Indian culture and customers and led her team to develop an algorithm for image that embellishes without suppressing the Bindi worn by Hindu women. Li Hong, Senior Sound Designer at OPPO, says he was inspired by his daily life experiences to create the Sounds of Cities feature in O-Relax and help people relax with the beauty of sound. Cheng Sheng, Senior Product Manager for Advanced Technologies at OPPO Research Institute, shares details of how she explored advanced technologies while working on a robotic dog project with her team. Dan Amariei, Retail Manager for OPPO AED Romania, explains how to lead his team through the difficulties of the covid pandemic and successfully bring OPPO to Romania.

Despite their different backgrounds and backgrounds, all OPPO employees share the same passion for uncovering users’ unmet needs and seeking new ways to innovate. Thanks to their shared belief in OPPO’s brand proposition “Inspiration Ahead”, they showed the strength of character to meet any challenge with a calm and optimistic mindset. By constantly optimizing every detail of OPPO products and services, they have brought the benefits of technology to more global users.

In addition to providing excellent products and services over the past eighteen years, OPPO has also taken an active role in committing to its corporate social responsibility. Guided by the mission of “Technology for Humanity, Compassion for the World”, OPPO is investing for the long term in four key areas, including environmental protection, youth empowerment, digital inclusion, health and welfare :

Environmental protection: OPPO is committed to integrating the concept of sustainability throughout the life cycle of its products. In addition to reducing plastics used in packaging, OPPO is also working to improve the lifespan and durability of its products. Among these initiatives, the Battery Health Engine (BHE) developed by OPPO helps smartphone batteries retain more than 80% of their original capacity after 1,600 charge-discharge cycles, which is twice the industry average.

Youth empowerment: The OPPO Renovators Emerging Artists program has been launched for four consecutive years to encourage young creators to unleash their creativity and imagine the future of technology through art.

Digital inclusion: OPPO believes in the virtue of technology and is committed to improving product design for accessibility and the elderly, to meet the diverse needs of different groups. OPPO was one of the first to identify people with color vision deficiency and introduce the color vision enhancement feature, which offers up to 766 display profiles to help them enjoy more accurate color display.

health and wellbeing: Launched by OPPO Health Lab, OPPO Health Research Kit includes a comprehensive suite of tools to help medical professionals collect and analyze data, making health research easier. OPPO also cares about our users’ mental health and introduces the O Relax app, which includes a series of relaxation sounds and games to help users relax in a fun way.

Earlier this year, OPPO also launched the OPPO Research Institute Innovation Accelerator to enable technology professionals and entrepreneurs to bring their innovations to life. Under the theme “virtuous innovation”, the program invited proposals related to the two topics of accessible technology and digital health. This year, OPPO received 536 proposals from 39 countries and regions, and the top 10 winning proposals received grants of approximately US$46,000 each, as well as other opportunities for investment, technology support, research, business partnerships and global promotion from OPPO. and its partners.

Looking to the future with “Inspiration Ahead”, OPPO will continue to evolve its brand and business to deliver more value to consumers and society. On the business side, OPPO will focus on the four key future directions of smart learning, smart productivity, smart entertainment and smart healthcare, while continuing to develop user-centric innovations and create a smarter life for its users worldwide. At the same time, OPPO will continue to invest in its sustainable development, giving global users more confidence and optimism while working to build a better future for everyone.