By Chinenye Anuforo
As part of this year’s International Youth Day celebrations, global e-commerce and direct selling leader QNET has brought together young Nigerians to harness the potential of entrepreneurship to promote socio-economic growth. economic.
The IYD is celebrated every August 12e bringing youth issues to the attention of the international community and empowering them to make positive contributions to their communities and nations.
This year’s theme is “Intergenerational Solidarity: Creating a World for All Ages”.
According to the United Nations, the choice of theme is to fight ageism and build bridges between generations to achieve the Sustainable Development Goals (SDGs).
Underscoring the importance of International Youth Day, Mr. Biram Fall, QNET Regional Director for Sub-Saharan Africa, said, “The potential of young people as partners in today’s global society cannot be overrated and I commend the youth of Nigeria for their dedication and perseverance to succeed despite everything. At QNET, we understand that the world must harness the full potential of all generations and call on young Nigerians to focus on their entrepreneurial skills and embrace direct selling as a bridge to achieve sustainable growth and development.
The direct selling model involves selling products directly to customers outside of traditional stores and relies on word of mouth promotion from existing users. Results from the latest Direct Selling Report from the World Federation of Direct Selling Associations (WFDSA) show that global direct sales grew 2.3% year-on-year, from US$175.3 billion in 2019 to US$179.3 billion in 2020. The direct selling industry demonstrated continued strength in 2021 with a 3.0% increase in global sales over the previous year, valued at approximately US$186.1 trillion of dollars. This shows that while the Covid-19 pandemic has charted a different and difficult course for many industries over the past two years, direct selling continues to thrive amid the contraction in economic activity.
“Nigeria has one of the largest youth populations in the world and the potential of this pool of young emerging talent must be harnessed for the country’s economic growth. E-commerce drives the economy by increasing productivity and encouraging innovation, making youth participation in global e-commerce critical to post-Covid economic growth. Direct selling can be an additional source of income for those pursuing their passion, or even a full-time career for entrepreneurial spirits, depending on what the person is looking for. At QNET, we want to empower young people to leverage their technological prowess, strong connection to the community, and strong sense of social responsibility to generate a sustainable source of income outside of traditional career paths that are less flexible with the direct selling,” added Mr. Tomber.
Through various initiatives and investments, QNET has strengthened its commitment to empowering young people with the skills to seize employment and entrepreneurial opportunities. One such program is his social impact initiative, Rhythms, which over the years has spearheaded development initiatives and youth empowerment projects through sustainable community and enterprise programs. . Since its inception, the program has seen the transformation of communities and helped build the capacity of young people and the marginalized in priority areas such as education, gender equality and community development. It is on this bedrock that QNET is building its influence to bring about change in other areas of critical importance.
Earlier this year, the company launched the pilot phase of its flagship financial literacy program, “FinGreen”, designed to develop healthy financial habits through education and training in young adults. FinGreen addresses common financial barriers faced by young entrepreneurs looking to participate in the global e-commerce boom and aims to educate these young people on financial risk awareness in an increasingly knowledge-based and digital world. .
QNET offers young people who want to enter the direct selling industry and become Independent Brand Representatives the freedom to run their own business through its e-commerce portal and mobile app. The platform provides users with the tools they need to conduct their business seamlessly, wherever they are.